| Money Management
Guide
Online Income toward Financial Freedom |
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How
To Build a Better website
Brett
Krkosska Building a better web site begins by giving due respect to an under-recognized commodity:
TIME When a prospect visits
your site they are making a precious investment of time. And believe me...
they won't hesitate to reinvest with just a click if your site doesn't deliver
on their investment! Generally, you'll have
less than 10 seconds to convince your prospect that they should invest more of
their precious time at your site. Keep this word in the forefront as you
design your site. Always ask yourself if you are giving your prospect a RETURN
on their time. Think of it this way...
You receive your first "sale" from a prospective buyer in the form
of time. If you can't make that first sale, you won't have a second chance.
Once you have received a payment of time from your prospect, all the content
of your pages must be structured for... GETTING THE LAST
CLICK The last click is where
you want your prospect to end up. It is the focus of your site. All the pages
of your site must lead towards the ultimate response you want from a visitor.
The last click may be the "order" button, a "subscribe
now" button, or any other action required to turn the prospect into a
customer. While this may seem
fairly obvious, it's really not too hard to get distracted from this basic
principle. It's easy to get side-tracked when you design your site from a
"seller's perspective." You must put yourself in a mindset that has
a "buyer's perspective." You see, as a seller you
are already sold on the product of service you offer, and the natural tendency
is to describe solely what your product IS. But buyers need more. Sure they
want to know what your product is, but they also want to know what it DOES.
Specifically, your prospect is asking... WHAT'S IN IT FOR
ME? The key to getting sales
is making your copy BENEFIT RICH. Tie in the features of your product with the
benefits... tell them what it DOES for them. Motivate people to take action! Here are a few benefits
people want: · Make
Money · Save
Money · Save
Time · Reduce
Effort · Avoid
Risk · Avoid
Discomfort · Look
Better · Feel
Better · Be
Popular As an example, consider
an ad for this product... "Instant Tanning
Lotion" This is a simple product
description, but let's add some benefit... "Get A Fast Tan In
Seconds! Easy-to-apply, greaseless formula! Look better and feel better!" Now let's liven it up a
bit more... "Get An Fast Tan In
60 Seconds... without harmful UV rays! No mess, easy-to-apply formula. Friends
will envy your healthy, luxurious complexion! You'll love the way you feel!
Visit today and get a FREE sample!!" Do you see the
difference of these value-added benefits? It can mean the difference between
having just a visitor and having a customer! KNOW YOUR
CUSTOMER Do you know who your
customer is? It's important to build your site for a targeted group. Having a
clear picture of your customer helps you build a site that is tight and
professional looking. By knowing your customer you're able to pinpoint the
benefits which will motivate your targeted group to make the last click.Even
if you think you know who they are, give some serious thought to the specific
characteristics of your target group. For instance: Make your list as
complete as possible. When you know your customer, you will be able to
motivate them in ways you may not have considered. So get in your minds eye a
picture of your customer and build your site for that group. For it really is true... DON'T FRUSTRATE
YOUR VISITORS You need to make it easy
for people to answer their primary questions about your site in under one
minute. Keep in mind that it is called surfing. People are in a hurry and will
click out on the slightest twinges of frustration with your site. Here is what they ask:
· Who
are you? · What
is your site about? · What
do you have for me? · Why
should I stay and browse your site? Pretty basic stuff
right? Yet, many sites miss one or more of these all important questions.
Well, guess what happens then? CLICK... they're gone! And so, therein lies
YOUR motivation for designing a better Web site... Avoiding the discomfort
of the dreaded CLICK! Article by Brett
Krkosska. Brett's site has helped 1000's find home-based work options. For
FREE home business startup assistance visit http://www.homebiztools.com.
Too busy to visit? Subscribe to Straight Talk! It's Fresh, Original, and Free:
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