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Dynamic
Marketing: Seven High-Powered Success Strategies
Marketing is about results. Key to achieving
results is your ability to be adaptive and forward-thinking -- involved in a
process that lets you evolve your marketing campaign as new information enters
the picture.
People who achieve great
results from their promotional efforts understand the marketing process.
You'll often notice they have high levels of energy and a ceaseless flow of
great ideas. Indeed, it would appear they have the ability to create
"marketing magic."
If you want to tap into this magic, you must immerse yourself in the marketing
process. When you are enthusiastically involved in reaching your marketing
goal, you are better able to draw upon resources and techniques which will
produce high-powered results.
Here are seven dynamic ways to create your own marketing magic:
1. Keep Your Business In Your Back Pocket
Nearly every act you perform, every word you utter, holds the opportunity to
promote your business. It can be subtle and nearly invisible, or overt and
commanding, but it never stops and it happens every day.
Every thought you have, every action you perform, has a reaction at some other
time and in some other place. The degree to which you consciously think about
promoting your business determines your ability to spot opportunities whenever
they come and wherever they are.
Keep your business in your "back pocket" at all times. Promote
everyday and in all circumstances.
2. Test to Achieve Your Desired Results
You must be able to measure the results of your marketing efforts. Unless you
have a way of identifying results you can never fully utilize the power of a
dollar. Measuring results allows you to make comparisons among advertising
models and make adjustments as needed.
3. Focus on Investment Returns
You must focus on getting the most for your advertising dollar. The real cost
of advertising is measured by the return on your investment, not the cost of
obtaining the ad. Be willing to spend more up front to make more at the other
end.
In less obvious ways, this principle is just as valid when dealing with people
or events that seem to have no immediate bearing on your business. These are
investments of your time. Use discretion since time is a precious and limited
commodity. Yet, never forget that businesses are often born and millions are
made when time was the only initial investment.
4. Be An Insider
You need to be active within your industry. Stay in touch with current trends,
follow the activities of your competitors, and talk with like-minded people.
Be on the cutting edge by constantly expanding your network of contacts.
You'll discover you can then tap into your market more easily and target your
promotional efforts with greater success.
5. Know Your Customers
Understand who your customers are, where they congregate, what they need, why
they need it... in short, get inside their skin. When you know your customers
you can hit their "what's in it for me?" buttons. Offer them more
than they need - both before and after the sale - and your efforts will pay
off.
6. Give People Benefits
Realize that when people become interested in something they have a voracious
appetite for information. If they've made an impulse decision to buy, they
want information to justify that decision. If they haven't decided to buy,
they need information before pulling out their credit card. Either way, you
must come through to secure the sale.
Seek to inform people rather than sell to them. Inform them in ways that show
what they will gain. Give them enough to feel empowered as an informed buyer.
7. Use the Power of Words
Words are magic when their power is understood. In the hands of a skilled
marketer words are crafted to create a sense of need and urgency in people.
Words arouse emotions. Used right they can conjure up vivid and seductive
mental imagery. Words can inspire the trust of a spy or satisfy the logic of a
mathematician. Words can motivate people to act on unfulfilled needs and
desires. Use words to induce emotional responses in people and you will
achieve your marketing objectives.
Rudyard Kipling called words a powerful drug. Use language to your advantage
and seize the power of this drug.
These seven strategies are very powerful for the dynamic marketer. Set your
sights on a desired outcome, throw in a little enthusiasm, and you've got a
formula that's nothing less than magic.
ABOUT THE AUTHOR:
Brett Krkosska provides how-to advice on small and home-based work issues. Get
start-up guidance, business ideas and inspiration at http://www.HomeBizTools.com.
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